Footwear Association Charity Event Raises Over $1 Million to Benefit Chinese Youth Charities

Last month, footwear industry leaders from the US and China converged in Zhongshan, China for FACE, the Footwear Association Charity Event, to benefit charities dedicated to serving China’s youth and needy citizens. With the support of over 100 corporate sponsors from the footwear industry, as well as the legal and financial sectors, nearly $1.1 million was raised for charitable organizations supporting China’s youth and disadvantaged.

Proceeds from the event were directly donated to seven select charities known for their far-reaching influence and positive results.

The China Initiative, a joint venture of Harvard University’s School of Public Health and the Chinese Central government, received a grant of $250,000 for healthcare training and research. Boston-based Two Ten Footwear Foundation received $100,000 in donations at the event.

The Zhongshan Young Volunteers Association, The Soong Ching Ling Foundation, The Children’s Welfare Institution of Dongguan City, The China Welfare Fund for the Handicapped, and Traces of Love also received donations at the event. FACE has also dedicated funds to individual children in China suffering from multiple ailments, as well as children born with cleft lips, cleft palates and other facial deformities.

Next year’s event will again be held in Zhongshan, China. For more information about the 2009 event, to inquire about sponsorship, or to make a donation, please contact John Sweeney at (978) 933-4866 or visit

Formerly the H.H. Brown Charity Invitational Golf Tournament, FACE unites footwear industry leaders and dignitaries from the US, China, and around the world in an effort to build a brighter future for China’s youth each year. The organization is active year-round and has raised over $3 million since its inaugural event in 2005. FACE is a pending 501(c)(3) charitable organization registered in the state of Connecticut.


Contact: John Sweeney,
FACE Board of Directors,
CTO & VP, Media Services, H.H. Brown
(978) 933-4866


FACE Fashion